Front-loading your internal engagement, time and budget at the top of the web project process: why?
The Scope keeps costs right down – and predictable. This is because the delivery partner does not have to design a website. They do not have to find solutions or take time to get to know your needs. They simply have to conduct the technical implementation of the site as described in the Scope.
The Scope-first method prevents the project creep that makes so many website projects head over budget and out of control.
Since the delivery partner knows the entire and exact parameters of the project, and you have already signed everything off, all that remains to be done is to implement the instructions as laid out in the Scope.
The implementation of your precise requirements – the creation of your ultimate website, in a defined time and at a cost you are comfortable with and have chosen – will be significantly cheaper than if you took a brief authored by yourselves to an agency.
Should you Scope, or dive in blind?
You can easily monitor whether the delivery partner is fulfilling the Scope thanks to the phased process including measurables laid out within it. The implementation partner will review and agree to these as part of the on-boarding process.
Thanks to my skill set which combines twenty years in communications and marketing with up to date web technical skills, I am able to build-out a Scope that integrates every aspect of the work, from technology through visual brand identity to copy-tone and on-going marketing.
Give your online the presence it deserves.
Our journey starts with talking.
Then I produce a complete visualisation of a design that delivers your objectives to your ideal customer. We call this the Scope.
When you are happy with the Scope, the work begins.
The result? Visual design and copy content that elevates your brand + backend tools that push your business forward.